Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
July 26, 2013
Fall media buy in opportunities

The Louisiana Office of Tourism will launch its Fall Campaign on Sept. 9. Cable and interactive media channels will be used in five markets: Austin, Denver, Memphis, Nashville and San Antonio. DMO partners can buy in with a 1-to-1 match. Those interested must submit participation forms by Aug. 22. Partners' advertisements will run during the broadcast week of October 21. There is a limited number of matches available through the Office of Tourism. Match confirmations will be sent to participating DMOs after the Aug. 22 deadline. For more information, contact Misty Velásquez at 225.219.9858 or mvelasquez@crt.la.gov.


Fall 2013 Cable and Interactive Media Markets


Kyle Edmiston, Assistant Secretary, Louisiana Office of Tourism
Kyle Edmiston, Assistant Secretary, Louisiana Office of Tourism
  Tourism chief Edmiston addresses Global All-Stars Marketing Institute
Kyle Edmiston, head of the Louisiana Office of Tourism and Travel South USA board member and advertising chair, addressed attendees during the recent DMAI Global All-Stars program. Edmiston discussed Louisiana's success through Brand USA's marketing programming along with the regional successes achieved throughout the state. Travel South USA is a marketing alliance for the South partnered with Miles and Brand USA to help Southern destinations pool resources to more powerfully promote the South as a destination. This cooperative advertising program is just one element of an integrated program to best leverage Brand USA's international marketing efforts with state resources, cities and partners in the South.
 


The State of the American Traveler report   Key findings for The State of the American Traveler survey
The State of the American Traveler, a biannual study conducted by Destination Analysts, a travel research company sponsored by Miles, a destination marketing firm, looks at American leisure travelers and their intentions, behavior and media usage. The July 2013 report highlights a range of important trends in the travel market and actionable insights. Key findings include:
  • 31 percent of Americans plan to increase leisure travel spending in the next 12 months.
  • 39.5 percent of travelers said that high gasoline prices kept them from traveling more, down from 46.6 percent in July 2012.
  • Millennial travelers are most likely to be unaware that DMOs exist.
  • 16.1 percent of Generation X travelers ordered a printed visitor guide from a DMO whereas 15 percent of baby boomers and 13.5 percent of Millennials ordered a printed visitor guide.
  • In the overall economic climate, 49.8 percent of travelers look for travel discounts or bargains.
 


Tico Soto, Sales Director, Lake Charles/Southwest Louisiana CVB
Tico Soto, Sales Director, Lake Charles/Southwest Louisiana CVB
Jay Tusa, Director of Communications and Research, Louisiana Office of Tourism
Jay Tusa, Director of Communications and Research, Louisiana Office of Tourism
  Two Louisiana destination marketers receive CDME certification
Tico Soto, Lakes Charles/Southwest Louisiana Convention and Visitors Bureau sales director and Jay Tusa, director of communications and research of the Louisiana Office of Tourism, have earned the Certified Destination Management Executive designation from Destination Marketing Association International. The CDME program is an advanced educational program designed to prepare senior DMO executives to become more effective organizational and industry leaders as change and competition increases in the industry. The program focuses on vision, leadership, productivity and business strategies. The certification was presented at the 2013 DMAI Annual Convention in Orlando earlier this month.
 


Laura Plantation Gift Shop - click to enlarge
Laura Plantation Gift Shop
  Interest in French turns into growing business
The Advocate - Council for the Development of French in Louisiana has launched Franco-responsable program which encourages French speakers who own businesses or provide services to do business in French. The program-its name means "French responsible"-is designed to encourage French speakers to take responsibility for promoting the language in their daily lives.
 


~~~Pic-6Cap~~~   Bayou Teche Brewery's Bière Pâle tops list of Garden and Gun top summer beers
Garden and Gun listed 10 beers from throughout the South to try this summer. The magazine listed Bayou Teche Brewery's Bière Pâle at the top because it is "bready and smooth like fresh-from-the-oven biscuits and balanced with a slight grassy bitterness." The magazine also complimented the beer's ability to pair with Louisiana's indigenous cuisine.
 


L'Auberge Hotel and Casino, Baton Rouge
L'Auberge Hotel and Casino, Baton Rouge
  L'Auberge increases overall gaming revenues in Baton Rouge
Baton Rouge Business Report - In its eight months of operation, the L'Auberge Hotel and Casino has attracted more than 1.2 million visitors, taking in $110.6 million. The new venue is bringing millions more in gaming revenues to the Baton Rouge market. Overall nearly 1 million more people have walked through the doors of Baton Rouge casinos and spent $71 million more dollars over the prior fiscal year to date-a sign that L'Auberge is expanding the market. That's an increase of 42 percent in attendance and 39 percent in revenues. Its success is partly at the expense of Baton Rouge's other two riverboats, the Belle of Baton Rouge and Hollywood Casino
 


Baton Rouge
Baton Rouge
  ConventionSouth magazine names Baton Rouge 'Southern Hospitality City'
Nola.com - ConventionSouth magazine named Baton Rouge as one of the 15 "Southern Hospitality Cities" for 2013. The list is made up of one city from each state in the South, selected based on tourism areas, service standards, community pride and visitor-friendly traditions.
 


Louis Armstrong International Airport
Louis Armstrong International Airport
  Armstrong Airport increases passenger traffic
Nola.com - According to data from the Research and Innovative Technology Administration at the Bureau of Transportation Statistics, the Louis Armstrong International Airport has increased its ranking for passenger traffic. Armstrong ranked 38th out of 827 airports in the number of passengers boarding airplanes and 39th in the number of arriving passengers. That is the airport's highest ranking, which reached 40th prior to Hurricane Katrina and dropped to 56th following the storm. For the year ending in March, the agency found departures rose from 4.24 million passengers to 4.3 million. Arrivals climbed from about 4.25 million passengers to 4.29 million.
 


New Orleans French Quarter
New Orleans French Quarter
  New Orleans makes Travel + Leisure's World's Best list
Nola.com - Travel + Leisure readers picked New Orleans as their fifth favorite American or Canadian city in the magazine's annual World's Best Awards. New Orleans moved up one slot in this year's ranking, behind New York City, Chicago, San Francisco and Charleston. For the annual awards, Travel + Leisure readers vote on their favorite cities, hotels, cruises and islands. Three New Orleans hotels were listed among the top 50 favorite U.S. hotel properties-The Roosevelt, 28; the Ritz-Carlton, 35; and the Windsor Court, 48. Hotels are judged based on their rooms, location, service, food and value.
 


Monroe
Monroe
  Convention hotel needed in Monroe-West Monroe
Should a market the size of Monroe have a modern hotel capable of hosting mid-size conventions? This question is raised in an editorial discussing Ouachita Parish's ability to compete for 300 to 500 person conventions. Alana Cooper, executive director of the Monroe-West Monroe Convention and Visitors Bureau, said her agency no longer competes for medium-size conventions of 300 to 500 people because the market does not have the hotel capacity. The newspaper suggestions a conversation about a public-private partnership to develop a convention property should be in order.
 


Online travel booking soaring to new heights   Online travel bookings expected to hit all time high of $54 billion this summer
Hospitality Net - Online bookings for online travel agents, airlines, hotel and car rental services have reached an all-time high, setting up this summer to be a record-breaking travel season. This latest Adobe Digital Index report, which looked at 51.5 billion visits, reveals overall trends that illustrate the movement toward booking travel online and provides insight into the seasonality of online.
 


Upcoming Meeting & Events   Upcoming meetings & events
 


If you have comments or suggestions for future issues of Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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