Louisiana  Pick Your Passion! Travel Pulse Office of Tourism Update
October 4, 2013
Louisiana debuts brewery trail

USA TODAY - Just in time for the first Louisiana Craft Beer Week that began Monday, Sept. 23, Lt. Governor Jay Dardenne unveiled the Louisiana Brewery Trail, highlighting seven of the state's craft breweries-Abita, Bayou Teche, Chafunkta, Covington, NOLA, Parish and Tin Roof. The website, a collaboration between LouisianaTravel.com and the Louisiana Craft Brewers Guild, has everything you need to know to hit the trail-history of the breweries, tour information and even nearby restaurants and must-see tourist spots.

Lt. Governor Jay Dardenne (center) and Office of Tourism chief Kyle Edmiston (left) stand with representatives from the seven breweries on the Louisiana Brewery Trail.


  Lt. Governor's Mission to UK and Germany
Lt. Governor Jay Dardenne will lead a sales and media mission to the United Kingdom and Germany, February 10 - 14, 2014. Meetings with tour operators and travel media will be set up by LOT's in-country representatives to take place in Hamburg, Frankfurt and London. There is no cost for Louisiana partners to attend, except for their personal travel expenses and non-function meals. For information, contact Mike Prejean at 225.342.4354 or mprejean@crt.la.gov. Deadline to participate is Nov. 15.
 


Chefs Justin Devillier, Emeril Lagasse, John Besh and Lt. Governor Jay Dardenne   Locals get Top Chef: New Orleans sneak peek at premiere screening
The Times-Picayune - Lt. Governor Jay Dardenne and chefs Hugh Acheson, Emeril Lagasse, and John Besh attended a premiere event for Top Chef: New Orleans at the Civic Theater on Sept. 25. The show's 11th season is set in New Orleans and debuted on Bravo 9 p.m. Oct. 2. "Top Chef will be showcasing Louisiana's sights, sounds, seafood and hospitality all season long," Lt. Governor Dardenne said. "I look forward to watching and hope viewers get a real taste of our incredible state."
 


  Louisiana Book Festival to celebrate state's music
KATC.com - The 10th annual Louisiana Book Festival will host a number of music-related programs as part of Lt. Governor Jay Dardenne's yearlong salute to Louisiana music. The festival, 10 a.m. to 5 p.m. Saturday, Nov. 2, in downtown Baton Rouge, will feature author presentations and live music performances.
 


  Cajun Country showcased by New York Times
Cajun Country's food, music, history and culture were showcased in an extensive New York Times travel section article on Sept. 27 titled Dancing, Dining and Daiquiris in Cajun Country. "It is something to see. Upon the first strain of the fiddle, everyone storms the dance floor, ages 8 to 80, with little girls waltzing atop Grandpa's shoes, and young couples swooshing in graceful circles," author Bryan Miller said about La Poussiere Cajun dance hall in Breaux Bridge.
 


  New Orleans named a top sports destination
The Times-Picayune - The World Travel Awards, a London-based program for honoring accomplishments in the tourism industry internationally, named New Orleans as the top North American sports destination in its most recent round of recognitions. The award period included Super Bowl XLVII. It is the first time New Orleans has received the sports designation, which the awards added in 2010.
 



Baton Rouge Metropolitan Aiport
  BTR year-to-date passenger numbers just below 2012
Greater Baton Rouge Business Report - Passenger volume at the Baton Rouge Metro Airport is down slightly this year through August, compared to the same period in 2012. About 545,000 passengers flew through the airport during the first eight months of the year, some 2 percent fewer than during the same period a year ago.
 



University of Louisiana at Lafayette
  Lafayette named a Hip and Historic College Town in the South
The Advertiser - ConventionSouth magazine named Lafayette in its list of Hip and Historic College Towns in its September edition. Editors from the magazine chose one city from each of the 15 Southern states it covers. The blurb on Lafayette includes information on the University of Louisiana at Lafayette and why the city makes for a good place to hold conventions. "Locally, we tend to take for granted our university and some of our assets," Ben Berthelot, executive director of Lafayette CVC, said. "It takes an award like this sometimes to recognize it."
 


Signs mark the way on Myths and Legends Byway
Allen Parish Tourism Director Adagria Haddock, Vernon Parish Tourism Director John Crook and Beauregard Parish Tourism Director Lori Darbonne at the unveiling of the Myths and Legends Scenic Byway signs.
American Press - Tourists and locals alike driving the Myths and Legends Scenic Byway will notice new signs marking the route. The signs will introduce motorists to the new 178-mile driving tour through Allen, Beauregard and Vernon parishes.
 



Ascension Airport
  Extension will put Ascension airport on maps
The Advocate - Louisiana Regional Airport in Ascension Parish has been awarded $4.1 million in state and federal grants to extend the general aviation airport's runaway by 1,000 feet among other related improvements. Airport officials say the additions will make the existing north-south runaway 5,000 feet long, putting the airport in the Burnside area south of Interstate 10 on high altitude aviation maps, improving prospects to sell jet fuel and benefiting businesses moving into the parish.
 


  Young travelers' spending soars
eTurboNews - The World Youth Student and Educational Travel Confederation has published its New Horizon's III report, the largest and most comprehensive survey ever undertaken for the youth travel sector. The report, which is the latest edition in a benchmark study first conducted in 2002, looks at why, how and where young people travel, as well as the growing requirements of the ever expanding industry.
 


  Business travel will be more expensive next year
Tourism Review - With occupancy levels and average daily rates up at hotels throughout the country, business travelers can expect to pay 5 percent to 6 percent more for hotel rooms next year. These projections are according to a recent New York University study. Now that the economy has improved and people are traveling again, hotels are not as willing to drop corporate rates or throw in perks such as free Wi-Fi and breakfast. This year, the average negotiated corporate rate increased by about 5 percent. The average daily rate for U.S. hotels overall went up about 4.5 percent.
 


  TripAdvisor tops most trusted online review sites list
ehotelier.com - A new study from Maritz Research shows that more established ratings sites such as TripAdvisor and Zagat are much more likely to be trusted over smaller, newer sites.
 


Upcoming Meetings & Events   Upcoming meetings & events
 


If you have comments or suggestions for future issues of Travel Pulse, contact Jay Tusa at jtusa@crt.la.gov or 225.342.8142.

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