Organization

Building consensus and cooperation among the groups that play roles in the downtown. many individuals and organizations in the community have a stake in the economic viability of the downtown, including bankers, property owners, city and parish officials, merchants, downtown residents, professionals, chamber of commerce members, local industries, civic groups, historical societies schools, consumers, real estate agents and local media.

Economic Restructuring

Strengthening the existing economic base of the downtown while diversifying it. Economic restructuring activities include helping existing downtown businesses expand, recruiting new businesses to provide a balanced mix, converting unused space into productive property and sharpening the competitiveness of downtown merchants

Promotion

Marketing the downtown's unique characteristics to shoppers, investors, new businesses, tourists and others. Effective promotion creates a positive image of the downtown through retail promotional activity, special events and ongoing programs to build positive perceptions of the district.

Design

Improving the downtown's image by enhancing its physical appearance--not just that of buildings but also of street lights, window displays, parking areas, signs, sidewalks, promotional materials and all other elements that convey a visual message about what the downtown is and what is has to offer.