LT. GOVERNOR LANDRIEU ANNOUNCES PARTNERSHIP WITH BLACKAMERICA WEB.COM TO SURVEY AFRICAN-AMERICAN TRAVELERS -- 03/28/2006
Office of Lieutenant GovernorFOR IMMEDIATE RELEASE
March 28, 2006
LT. GOVERNOR LANDRIEU ANNOUNCES PARTNERSHIP WITH BLACKAMERICA WEB.COM TO SURVEY AFRICAN-AMERICAN TRAVELERS
LA Department of Culture, Recreation and Tourism To Learn More About Important Tourism Market
Baton Rouge, LA - Today, Lieutenant Governor Mitch Landrieu announced a new partnership between the Louisiana Department of Culture, Recreation and Tourism and BlackAmericaWeb.com, the popular Internet community website backed by nationally syndicated radio host Tom Joyner, to help the State's rebuilding efforts. The Department of Culture, Recreation and Tourism and BlackAmericaWeb.com will conduct a groundbreaking online research project to survey African American travelers' perceptions of Louisiana and New Orleans. The survey seeks to identify what enduring effects, if any, Hurricanes Katrina and Rita might have had on travelers' opinions of the area.
The 21-question survey will appear on BlackAmericaWeb.com until April 21, 2006. Traditional banner and popup ads on that site's home page will invite visitors to take part in the survey.
"We are pleased to partner with BlackAmericaWeb.com on a project that will reach members of their online community," said Landrieu. "The strong support the company has provided Louisiana's residents through its BlackAmericaWeb.com Relief Fund shows their commitment to Louisiana and to helping our citizens rebuild their lives and their communities."
Reinvigorating the tourism industry is crucial to Louisiana's economic recovery. To best present the state as a tourist destination, officials are monitoring what past and potential visitors are thinking about the conditions of the state.
"Prior to the hurricanes, Louisiana ranked second in the nation in the share of our visitors who were African American," said Angele Davis, Secretary of the Louisiana Department of Culture, Recreation and Tourism. "These visitors often have strong family and cultural connections to our state, so we especially value their opinions as we work to rebuild our tourism industry."
"BlackAmericaWeb.com is committed to helping Louisiana any way we can," said Katrina Witherspoon, President of the BlackAmericaWeb.com Relief Fund. "The members of our online community love Louisiana, and this partnership gives them a chance to help the state strengthen its tourism program."
The BlackAmericaWeb.com Relief Fund is a 501c3 non-profit organization established in September 2005 to aid disaster victims. The fund has raised more than $2.6 million, which has been distributed to thousands of households affected by Hurricanes Katrina and Rita.
The research project and partnership with BlackAmericaWeb.com is part of the ongoing efforts outlined in "Louisiana Rebirth: Restoring the Soul of America," a strategic plan released immediately following Hurricanes Katrina and Rita by the Office of the Lt. Governor to rebuild the tourism industry.
For more information on the survey partnership or the Louisiana Department of Culture, Recreation and Tourism's "Rebirth: Restoring the Soul of America" campaign, call Judy Morse, 225-342-8153 or Glenda McKinley-English, 504-524-8117.