Lt. Governor Mitch Landrieu Unveils Roadmap for Change -- 010/12/2004
FOR IMMEDIATE RELEASE
Strategic Document Outlines Louisiana’s
"Louisiana has exceptional cultural and natural resources, raw talent and world-class adventures all in one place," Landrieu told leaders in business, government and arts and culture from across the state. "America and the world will soon discover that Louisiana is primed to emerge as leader of a New South."
The Roadmap For Change clearly defines Lt. Governor Landrieu’s mission for his administration and includes a list of priorities and objectives for the Department of Culture, Recreation and Tourism, the Louisiana Serve Commission and the Louisiana Retirement Development Commission.
Lieutenant Governor Landrieu’s administration took a “bottom-up” approach to develop this plan by seeking input and guidance from industry stakeholders and community leaders across the state. “We didn’t hire experts to write this plan,” said Landrieu. “This plan started with a process that incorporated the goals and wishes of the people of Louisiana.”
“Lieutenant Governor Landrieu’s charge was to develop an innovative and aggressive strategic plan that lays out specific deliverables, while bringing operational efficiency to the Office of the Lieutenant Governor and the Department of Culture, Recreation and Tourism,” said Angéle Davis, Secretary of the Department. “We have attracted a staff of professionals to help guide this effort with a charge to be innovative and aggressive in branding and marketing our State.”
The process for the Roadmap For Change began during the transition period, between Landrieu's election and his inauguration. Following a "listen and learn" tour across the state, focus groups were held with leaders in the hospitality industry and the arts community. Employees in the Department of Culture, Recreation and Tourism also participated in the process. Later, a draft plan was created and reviewed by stakeholders across Louisiana. Additionally, interviews were conducted with national, state and local leaders representing industries that focus on culture, recreation and tourism.
TRANSFORMATIONAL APPROACH TO GOVERNING
"The Roadmap promotes a business approach to governing, one that is entrepreneurial, innovative and aggressive," said Landrieu. "The principles and priorities that are outlined indicate a major shift in how state agencies can develop and deliver programs and services. The full integration of the Office of the Lt. Governor and the Department of Culture, Recreation and Tourism, coupled with an aggressive plan to create public-private partnerships will create measurable results that strengthen the economy and make Louisiana a great place to live, work and play."
Lt. Governor Landrieu hopes to transform the Office of Lieutenant Governor and the Department of Culture, Recreation and Tourism into an efficient and entrepreneurial organization that is clear in its mission and accountable for its results. The Roadmap clearly defines the priorities and objectives his administration will employ to achieve these goals.
FACILITATOR FOR CHANGE
Landrieu also said "power in Louisiana will be redefined using the Roadmap For Change strategies." Landrieu has pledged to be a "facilitator for change," bringing together traditional and non-traditional partners to push advances in culture, recreation and tourism.
“We approach our job every day with a strong belief that we can have a profound role in the success of Louisiana and the lives of our citizens. We come to work everyday knowing that working hard, being honest, creating partnerships and remaining optimistic will yield the results we aim for in this Roadmap,” Landrieu said.
The five governing principles and twelve key work priorities are included in the Roadmap For Change. A full copy of the Roadmap For Change is available on the Department of Culture, Recreation and Tourism website – www.crt.state.la.us