LT. GOVERNOR LANDRIEU ANNOUNCES PETER MAYER ADVERTISING WINNING INTERNATIONAL TOURISM MARKETING AWARDS -- 01/23/2009
Office of Lieutenant GovernorFOR IMMEDIATE RELEASE
Friday, January 23, 2009
LT. GOVERNOR LANDRIEU ANNOUNCES PETER MAYER ADVERTISING WINNING INTERNATIONAL TOURISM MARKETING AWARDS
(New Orleans - January 26, 2009) - Louisiana's largest agency scooped up 11 awards, including the coveted Platinum Award, at the prestigious Adrian Awards competition for their work on advertising campaigns for the Louisiana Office of Culture, Recreation, & Tourism (LOT), the New Orleans Marketing Corporation (NOTMC), and the Audubon Nature Institute. The agency was recognized on January 26 at the Adrian Awards Gala in New York City, where they received their honors.
The Adrian Awards, presented by the Hospitality Sales and Marketing Association International (HSMAI), is a worldwide competition honoring the best in advertising, public relations, and web marketing. Entries are evaluated by industry experts in five equally weighted categories: marketing objectives, creativity, quality, content, and results. Each project is entered in a specific category as a single entry, a series, or campaign.
Peter A. Mayer Advertising created an advertising campaign on behalf of LOT to change travelers' hesitancy about vacationing in Louisiana following the 2005 Katrina and Rita hurricanes. The campaign featured several "insiders," all Louisiana natives, who provided the necessary information to give people confidence to plan trips to Louisiana. The campaign earned the Platinum Award, an honor that only 18 projects from 1,300 entered in the competition receive. The agency also won the Silver Award for the campaign's print advertisements, the Gold Award for one of its TV advertisements, and the Bronze Award for another TV ad.
"The 'My Louisiana' campaign has really captured the authenticity of Louisiana's culture. We're giving visitors an insider's look at all the things to see and do across Louisiana," said Lt. Governor Mitch Landrieu, who oversees the Louisiana Office of Tourism. "Our state is fortunate to have so many recognizable locals who were willing to donate their time and their talent to this effort. The 'My Louisiana' campaign has delivered a strong return on investment for the state, and we are building on that success in Year Two."
For NOTMC the agency created the "Come Out and Play in New Orleans!" campaign highlighting the city's assets and correcting travelers' misperceptions about New Orleans following Hurricane Katrina.
"Come Out and Play in New Orleans" won Peter A. Mayer Advertising several awards for their campaign: the Bronze Award for the complete advertising campaign, the Gold Award for the campaign's TV advertisement, the Gold Award for its music video advertisement, and the Bronze Award for its radio advertisement.
In addition, Peter A. Mayer Advertising created the Audubon Insectarium "Launch" campaign on behalf of the Audubon Nature Institute, the non-profit institution which operates New Orleans' Audubon Zoo and Audubon Aquarium of the Americas among other parks and museums. The Insectarium located on Canal Street is their newest undertaking. To get people excited about bugs and the opening of the Insectarium, the campaign conveyed the idea of wonder and imagination surrounding the world of insects. The agency won the Bronze Award for the campaign's outdoor board advertising series, the Bronze Award for its print advertisement series, and the Bronze Award for its TV advertisement.
Peter A. Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of 125 professionals and annual billings of $75 million. Peter A. Mayer Advertising specializes in all areas of advertising, marketing, direct response, public relations, promotions and Internet media. Its client list includes local, regional and national accounts.