LT. GOV. LANDRIEU TO RECEIVE THE “SHINING EXAMPLE AWARD” FOR INNOVATIVE LEADERSHIP IN TOURISM -- 08/16/2005
FOR IMMEDIATE RELEASE
August 16, 2005
LANDRIEU TO RECEIVE THE “SHINING EXAMPLE AWARD”
Recognized by Southeast Tourism Society in Charleston, SC
Baton Rouge, LA – Lieutenant Governor Mitch Landrieu is set to receive the Southeast Tourism Society’s Shining Example Award in the category of Governmental Tourism Leadership. The award recognizes outstanding contributions to the advancement of tourism in the eleven southeastern states.
“The Shining Example Awards highlight some of the best work in travel and tourism, and winners truly set examples that others in the industry can follow,” said William Hardman, President and CEO, Southeast Tourism Society. “Our organization was impressed with Lt. Governor Landrieu’s innovative approach to expanding tourism and his ability to produce results.”
“It is an honor for me to receive the Shining Example Award from this prestigious organization,” said Landrieu. “This award indicates that we are on the right track when it comes to expanding the tourism industry for Louisiana’s economy.”
“Under the leadership of the Lieutenant Governor, we are working to make government operate like a business, re-image Louisiana to the nation and the world, and grow jobs through culture, recreation and tourism,” said Angele Davis, Secretary of Culture, Recreation and Tourism. “It is encouraging to have our work recognized by our peers and competitors in the tourism industry.”
“The Lt. Governor is being recognized as an exemplary leader of the tourism industry – whose efforts strengthen tourism throughout the entire state,” said Darienne Wilson, Assistant Secretary of Tourism, Louisiana Department of Culture, Recreation and Tourism. “Louisiana’s tourism industry benefits from the public-private partnerships the Lt. Governor has forged - such as the partnership with Shell Oil to promote the America’s Wetlands Birding Trail. The industry also benefits from strategic investments in tourism products, like the Audubon Golf Trail, the state museum and state parks.”
Louisiana’s newly developed ad campaign has also received recognition from tourism industry leaders.
"When I look at television spots that are hitting the mark with what research tells us about tourists -- Louisiana nails it!” said Chris Canfield, Advertising Director, Virginia Tourism Corporation. “Research shows that people go on vacation to relax, reconnect and to have a fun experience -- Louisiana's ads hit these message points in a fresh way with brilliant photography and great copy.”
Canfield added, “These ads definitely cut through the clutter and are what I consider the best television ads in the nation."
The Southeast Tourism Society awards will be presented at an awards banquet held in Charleston, South Carolina on September 7, 2005.
The Lieutenant Governor was nominated by the following STS delegates: Darienne Wilson, Assistant Secretary Tourism, Louisiana Department of Culture, Recreation and Tourism; Sherry Smith, Executive Director, Alexandria/Pineville area Convention and Visitors Bureau; Paul Arrigo, CDME, President, Baton Rouge Convention and Visitors Bureau; Lina S. Migliacio, Director, Iberville Parish Tourist Commission; Carolyn Cheramie, Executive Director, Lafourche Parish Tourist Commission; Alana Cooper, Executive Director, Monroe-West Monroe Convention and Visitors Bureau; Jesse Woltz, Executive Director, River Parishes Tourist Commission; Stacy Brown, President, Shreveport-Bossier Convention and Tourist Bureau; and Betty Stewart, Executive Director, Tangipahoa Parish Convention and Visitors Bureau.